Demand – Supply Allocation v1.0

flow_chart_v1

Picture Description

This diagram represents the end-to-end Demand–Supply Allocation process, detailing how sales demand is planned, reconciled against supply capacity, and executed through warehouse and production operations.

The flow establishes clear ownership boundaries across Sales, Supply, and Warehouse teams, while enabling capacity-driven planning, controlled re-adjustments, and structured execution.

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Process Flow

The process is designed to ensure that:

  • Sales demand is not blocked, even when it exceeds declared production capacity; instead, it is reviewed and rationalized through supply adjustment
  • Sales Managers can adjust supplied quantities or mark beats for carry forward when full fulfillment is not feasible
  • Short-supplied and short-out beats are automatically identified and carried forward, ensuring no demand is lost or manually recreated
  • Beats are handled individually, enabling beat-wise packaging assignment and granular execution control
  • Warehouse allocation and reallocation remain flexible, allowing execution teams to assign, split, or re-route beats based on real-time feasibility

Below is a structured explanation of each stage in the flow.

1. Demand Generation (Sales) The starting point for the Sales team to generate demand based on beats and retailers without worrying about logistics or loading points.
Demand Generation
2. Supply Capping Used by the Supply team to add and update the tentative production capacity for farms. It features two main tabs: Supply Capping (for new entries) and Supply Capping Summary (for editing existing entries).
 Supply Capping
3. Sales Supply Adjustment Used by Sales Managers when demand exceeds capacity. Here, managers can prioritize stock for different channels (e.g., General Trade vs. Modern Trade, Platforms) and perform multiple re-adjustments as needed.
Sales Demand Adjust
4. Carry Forward A dedicated space for Sales Managers to take action on leftover or unfulfilled beats. Managers can choose to Lapse (cancel) these beats or Approve them for a new fulfillment date.
Carry Forward
5. Warehouse Allocation Used by Warehouse Managers to assign which warehouse will pack the stock and which center will handle the final dispatch. It includes three main sections: Production/Outwards, Mid-mile, and Last-mile Planning.
Warehouse Allocation
6. Production Work Order The final page for Farm Supervisors to view their specific packaging assignments, inward procurement, and dispatch details.
Production Work Order